Tokyo Midtown Award 2011 page 4/24

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“Tokyo Midtown Award”supports tomorrow’s talentsA stage to nurture the young "spirits" who will lead the way for the next generation"Tokyo Midtown Award" is an art and design competition that aims ....

“Tokyo Midtown Award”supports tomorrow’s talentsA stage to nurture the young "spirits" who will lead the way for the next generation"Tokyo Midtown Award" is an art and design competition that aims to discover and support the artistsand designers who will lead the art and design scene of the future. The award was established in 2008and is currently in its fourth year. The judges are artists, curators and designers at the forefront of theirfields and the competition is open to a broad range of applicants, from students to the general public.The core theme is "JAPAN VALUE"- the concept of Tokyo Midtown. The winners of the art competitionreceive a money grant to help cover production costs and the opportunity to display their works inan exhibition space at Tokyo Midtown. Those of the design competition, which only announces atheme and calls for freely conceived designs, receive support to produce their designed article on acommercial scale. On three previous awards, five works were successfully commercialized and arousedconsiderable interest in select shops across Japan. The new "Tokyo Midtown Special Prize" wasestablished this year to further complete the award scheme. The "Tokyo Midtown Award", whose valueand profile grows as its track record accumulates year after year, has become an object of keen interestfor members from every field.In 2011, Japan was struck by an unprecedented disaster- The Great East Japan Earthquake. Despitethe difficult situation, Tokyo Midtown decided to hold the award as we strongly wished to "Cheer upJapan" through the power of design and art. We will continue to support Japan by nurturing youngtalents who are a source of vitality for Japan.Tokyo Midtown draws the latest in art and designTokyo Midtown where the "Tokyo Midtown Award " is held, is a town filled with art and design. Itsstreets are lined with trees, architecture and artworks that stimulate the imagination. Gathered hereare The Suntory Museum of Art, 21_ 21 DESIGN SIGHT and Tokyo Midtown Design Hub. Dotted inthe vicinity are other art facilities such as the National Art Center, Tokyo, the Mori Art Museum, and theNezu Museum, as well as more than 40 foreign embassies.In such a venue that is made vibrant by the architecture and artwork of leading architects, artists anddesigners, we have been holding various events that have become an indispensable part of the Tokyo artand design scene. In the spring, Tokyo Midtown is the main venue for "Roppongi Art Night" ? an eveningevent that livens up the town of Roppongi with participation-oriented art, music, pictures and exhibitions.In the autumn, in parallel with announcement of the winners of "Tokyo Midtown Award", "Tokyo MidtownDESIGN TOUCH" is held and many design exhibitions, events, lectures and workshops are held all overthe town. This time of the year, the town becomes a place for people to meet as-yet-unknown designs.2